A commercial done for Nordisk Film and their MIN BIO – an online video service (VOD) dedicated entirely to high-quality kids movies.
It was shown in cinemas nationwide and on social media. Working with a very young target audience we aimed for a playful, funny and colorful style. The aim was to have enough quality in the characters to make watching it multiple times enjoyable.
We turned the MIN BIO letters into small mascots with different personalities. The branding idea is to create a series of small animations with these quirky letters.