Roof insulation company

A SoMe ad inspired by the Danish proverb “Don’t fire for the house sparrows”.

A big challenge was to design the birds and do the animation in a way that made the point come across without viewers feeling too sorry for them. We chose to go about it by using exaggeration and humor to achieve that classic cartoonish ‘no one gets hurt for real’ kinda feeling.

I’m really happy about the result and so was the client and for sure, no animals were harmed during the making 🙂

Client: Arkitekon
My part: Character design,  3D modelling and texturing
Sunday Studio: Art direction,  Animation,  Compositing,  Sound